Invest in Sourdough Sophia
- From 4 sites with long queues → 20 sites & a £25M+ exit
- We're raising £1.5M at a £6M+ pre-money valuation.
- Minimum investment £1,000
- EIS 30% tax relief available.
- Join Britain's most loved bakery on its journey to transform how the nation eats bread.
End Of Year Opportunity!
The current investment round at a £4M valuation will stay open until 25th December 2025. On 1st January 2026 the new investment round will open at the above mentioned £6M+ valuation.
Invest now and don't miss out.
Disclaimer: This is not, and must not be considered or interpreted as an invitation or inducement to engage in investment activity…. (continue)
By requesting the pitch deck you are confirming that you are able and content to receive promotions which are exempt from the restrictions on financial promotion in the Financial Services and Markets Act 2000. The exemption relates to certified sophisticated investors and you declare that you qualify as such in relation to such investments. Furthermore, you accept that the contents of this promotion and other material that you receive may not have been approved by an authorised person and that their content may not therefore be subject to controls which would apply if the promotion were made or approved by an authorised person. You must also be made aware that it is up to you to seek guidance from someone who specialises in advising on this kind of investment should you feel it necessary. Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Investments should only be made by those investors who understand and accept these risks.
Traction That Speaks for Itself
4
Bakeries Live
Across London's best neighbourhoods
£16K
Net Weekly Revenue
Per mature shop
82%
Repeat Customers
Competitors average 50–55%
267K
Instagram Followers
Built with zero paid marketing
300+
People Greeted
By Sophia on every launch day
Britain Is Starving for Proper Bread
The Industrial Reality
- 92% of UK bread is industrial junk
- 12–18 additives per supermarket loaf
- Most "artisan" chains use frozen dough
- Real bread has become a rarity
What People Actually Want
When Londoners discover authentic sourdough, they queue for hours. They return every single week. They bring their friends, their families, their neighbours.
This isn't a trend. It's a hunger for something real in a world of shortcuts.
The Sourdough Sophia Difference
Long-fermented sourdough with zero additives. Just three ingredients: flour, water, and salt. Every loaf baked fresh on-site daily, from our signature sourdough to cinnamon cruffins, cross-laminated bows, and pain au chocolat. Real bread, real ingredients, real craft.
Why Sourdough Sophia Wins
Gail's
Positioning: Premium mass-market convenience
Premium pricing, upmarket feel, polished corporate presence
Ole & Steen
Positioning: Cool Scandi vibes
Scandi aesthetic, imported Danish flair
Sourdough Sophia
Positioning: Family, home, community
Staff know your dog's name, community cards for locals, exclusive VIP pins for die hard fans
We're not competing on pricing, convenience or cool factor. We're building something far more powerful: a bakery that feels like it belongs to the neighbourhood. That's why customers return week after week.
Community is in our DNA
We were born from our community, built by it, and continue to grow with it. Everything we do is for the people who shaped us: our guests, team, investors and suppliers. We've connected to our community in the deepest way, and this sets us apart from the crowd.
Sophia has been baking with her Dad since she was 5 years old
She set up a lockdown bakery in her dining room
Jesse delivered loaves around the neighbourhood in North London
Simple, repeatable, high-return sites.
01
All-In Build Cost
£350k per location
02
Year One Revenue
£850,000 with 70%+ gross margin
03
Payback Period
Each shop pays back in just 18–22 months
04
Mature Shop Economics
£16,000 net revenue weekly once fully ramped
The Growth Engine
Prime Sites Secured
Primrose Hill and South Molton Street already signed—two of London's most coveted retail pitches
Launch Ritual
5,000 hand-delivered invites. Sophia personally greets 300+ people on day one. Total cost under £1,000.
Community Flywheel
82% of customers return every single week, creating a self-reinforcing cycle of loyalty and growth
Central Bakery Q1 2026
7,000 sq ft Bermondsey arch (lease signed) unlocks wholesale and 2–3× faster openings
The Five-Year Plan
1
2025
4 bakeries — where we are today, proving the model works brilliantly
2
2026
8 bakeries plus central production kitchen and wholesale launch
3
2027
12 bakeries — entirely cash-flow funded from this point forward
4
2028
16 bakeries across London's best neighbourhoods
5
2029
20 bakeries generating £1.6–2.5M EBITDA with a £25M+ exit at 10–15× multiple
Use of Funds
Where Your £1.5M Goes
Last pound spent Q4 2026. Cash-flow positive early 2027. Then self-funds all the way to exit.
The Team Behind It
Sophia Handschuh
Co-founder & CEO
Baking with Dad since age 5, built 267K Instagram following organically
Jesse Sutton-Jones
Co-founder, Head of Marketing & Culture
Ex-Apple, develops culture and viral strategy
Sarah Kelly
Operations director
Former Ole & Steen, operational excellence
Tim Cundy
Fractional FD
Ex-CVC Partner with multiple food exits. Keeps our numbers lean, cash-flow focused and investor-ready.
Steven Rimmer
Advisor
Former Seedrs executive, investment advice and support
Your Investment Questions, Answered
I’m ready to invest. What do I do?
Simply click the "Invest Now" button below and follow the steps. We will send you a signed Investment Agreement. Review, e-sign, and wire your investment. We will then issue you with your shares. The entire process can be completed on the same day and takes just minutes!
Is making an investment time consuming and complex?
No, not at all! The whole process can be completed in minutes. Once you let us know that you'd like to invest, we'll send you an Investment Agreement. You'll then be able to review, e-sign, and complete the investment right away. It's easy peasy.
What will you do with the money?
We want to continue growing the business quickly. Our immediate focus is to open our third, fourth, and fifth sites. This involves spending on setting up new locations and making strategic investments in our company infrastructure to support rapid expansion.
How would I make a return on my investment?
By investing, you become a shareholder in the company. Any profits not reinvested into the business may be paid out to shareholders. As Sourdough Sophia grows, the value of your shares is expected to rise. You may then realise significant profit by selling your shares in the future.
What is EIS and is it easy to claim?
The Enterprise Investment Scheme (EIS) is a UK Government initiative encouraging investment in small growth companies like ours. It offers substantial tax relief: if you pay UK income tax, you can claim 30% of your investment back. After your investment, we provide everything needed for a quick online claim – no accountants necessary!
What is the minimum I can invest?
The minimum investment is £1,000. This helps us maintain a clean and straightforward company ownership structure.
What is the maximum I can invest?
From our perspective, the more the better! Depending on where we are in our fundraising round, you can invest anywhere up to £1.5M.
How do the investor perks work?
After making your investment, please allow us up to 30 days to onboard you officially and process your welcome pack, which will include all your exciting investor perks!
How have you arrived at your valuation?
Our valuation is a 2x multiple of our current annual sales, highly competitive in hospitality. We benchmarked against sector peers and project £25M+ valuation by 2029. Discounting for time and risk, and considering EIS tax relief, we believe our current valuation offers excellent value to investors.
How can I support you if I'm not able to invest?
If you know anyone who might be interested in this opportunity, please share this page with them or put them in touch with Sophia at [email protected]. You can also share our raise on social media and mention us to your friends and colleagues!
Come Bake the Next Chapter With Us
"I've been baking this dream with my dad since I was five years old. Four shops down. Sixteen to go. Come bake the next chapter with us."— Sophia
Investment Terms
Raise Amount: £1.5M at £6M+ pre-money valuation (20% equity)
Minimum Investment: £1,000
EIS Relief: 30% tax relief available for eligible investors
End Of Year Opportunity!
The current investment round at a £4M valuation will stay open until 25th December 2025. On 1st January 2026 the new investment round will open at the above mentioned £6M+ valuation.
Invest now and don't miss out.
This is not, and must not be considered or interpreted as an invitation or inducement to engage in investment activity By requesting the pitch deck you are confirming that you are able and content to receive promotions which are exempt from the restrictions on financial promotion in the Financial Services and Markets Act 2000. The exemption relates to certified sophisticated investors and you declare that you qualify as such in relation to such investments. Furthermore, you accept that the contents of this promotion and other material that you receive may not have been approved by an authorised person and that their content may not therefore be subject to controls which would apply if the promotion were made or approved by an authorised person. You must also be made aware that it is up to you to seek guidance from someone who specialises in advising on this kind of investment should you feel it necessary. Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Investments should only be made by those investors who understand and accept these risks.